A desktop experience that draws you in and keeps you there. This is the idea behind today’s iMac. And now that idea is more powerful than ever. The new iMac is packed with all-new processors, the latest graphics technologies, innovative storage, and higher-bandwidth connectivity. And it all comes to life on the brightest and most colorful Retina display iMac has ever seen. So you get an even more immersive experience — and a scintillating new way to take it all in.
Performance boosts across the board.
Faster and more powerful than ever, iMac is now equipped with seventh-generation Intel Core i5 and i7 processors and the latest high-performance graphics. Storage kicks into high gear as well, with the speedy and spacious Fusion Drive now available in standard configurations of both the 27-inch and 21.5-inch Retina models. So you can do everything you love to do on iMac. All at maximum velocity.
Graphics that render you speechless.
iMac features powerful new Radeon Pro 500 series graphics that make a spectacle of everything you see. The 27-inch iMac with Retina 5K display is loaded with up to 8GB of dedicated VRAM. And the 21.5-inch iMac with Retina 4K display ignites with up to 4GB. Both deliver visual effects and 3D graphics that exhibit raw power in its most polished form. On top of that, you get advanced video editing capabilities. Now you can edit multicam projects in Final Cut Pro X with up to five streams of full-resolution 4K video.
The color you shoot is the color you see.
The world is full of spectacular colors, and iMac brings more of them to your screen. The Retina display uses P3 color that shifts away from standard white LEDs to advanced red-green phosphor LEDs. So all three colors — red, green, and blue — are more equally represented and show off real-world color with more balance and precision.
A beautiful mind.
iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless. And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone.
Retina HD Display
Now with True Tone.
A Retina HD display that’s more beautiful than ever. With True Tone, a wide color gamut, and 3D Touch.
True Tone technology automatically adjusts white balance to match the light around you.
For a better viewing experience in all kinds of environments.
With a wide color gamut and the best color accuracy in the industry, everything on the screen looks more brilliant and vibrant.
iPhone 8 features a more advanced 12MP camera. With a larger, faster sensor. A new color filter. Deeper pixels.
And optical image stabilization for photos and videos.
The wide‑angle and telephoto lenses on iPhone 8 Plus enable optical zoom,
as well as digital zoom of up to 10x for photos and 6x for videos.
Portrait mode on iPhone 8 Plus gets even better.
For sharper foregrounds and more naturally blurred backgrounds.